Packaging Art for Leahy’s Leprechaun Ears
A couple of years ago I was hired by the owner of a small food company to design a mascot for a new line of chocolate covered cashews. His idea was to call them “Chocolate Covered Elf Ears”, since the shape reminded him of the ears on a small elf and he thought it would be a fun way to make his product stand out a bit from the other chocolate covered nuts on the shelf. I was asked to design an appealing elf character with chocolate ears—certainly not your everyday request—dressed in green so that he could be used for marketing pushes during both Christmas and St. Patrick’s Day.
I’m not a graphic designer so the client hired another artist to design the label. Today I received a package containing the final product, “Leahy’s Chocolate Covered Leprechaun Ears”. Because of the word “leprechaun” instead of “elf”, and since we just wrapped up the Christmas season, I’m assuming this is the packaging that will be in stores for St. Patrick’s Day.
My family and I all agree, they’re delicious. The chocolate is smooth and rich, not dry or rubbery. It tastes like a quality product and I’m happy to recommend it.
So far the chocolate cashews are only available in one retail location, a Minneapolis specialty food store called Local D’Lish. If they become available elsewhere, either in stores or online, I’ll let you know.